SMART SITES ALL INFORMATION AND SERVICES AND BASIC INFO AND CHIVEMENTS
what they do, their history, capabilities, leadership, and key facts. If you’d like a deep dive into particular service areas (e.g., SEO, PPC, website build) I can pull that too.
Basic Company Info : OUR WORK
* Name: SmartSites
* Founded: 2011 by brothers Alex Melen and Michael Melen.
* Headquarters: Paramus, New Jersey, USA.
* Company type: Private / For-profit.
* Employee size: around 250-500 employees (various sources)
* Recent revenue metrics: e.g., according to one source they reached ~$28.72 million revenue in 2023 (35% growth over 2022) and ranked #105 on NJBIZ’s 2024 Top 250 Privately Held Companies list. ([SmartSites][3]) Another source shows revenue of $68.5 M for 2024.
* Funding: No major external funding rounds listed; appears self-funded or private.
What They Do (Services & Industries)
SmartSites is a “full-service digital agency.” Their core service offerings include:
* Website design & development (including e-commerce sites)
* Search Engine Optimization (SEO)
* Pay-Per-Click Advertising (PPC) / Paid Search & Display campaigns ([SmartSites][7])
* Social media marketing, email/SMS marketing, inbound marketing strategy (in some materials)
* They claim to work across many industry verticals: small businesses, B2B, home services, legal, healthcare, retail, etc.
Why They Stand Out / Notable Achievements COMPANY
* They’ve been featured repeatedly on the Inc. Magazine “Inc 5000” list of fastest-growing private companies in the U.S. (for multiple consecutive years) which signals consistent growth.
* They hold partner certifications: e.g., Google Premier Partner, Microsoft Advertising Select Partner, Meta Business Partner (Facebook), etc.
* Large scale of operations and claims: e.g., over 700 websites launched, over $100 M in sales generated for clients (according to some sources)
* Growth: As noted above, their revenue growth and ranking in business publications reflect scalability and market recognition.
Leadership & Culture
* Co-CEOs / Co-Founders: Alex Melen & Michael Melen. Michael is often listed as COO (Chief Operating Officer) as well.
* Culture: They promote a culture of innovation, ownership, growth, and data-driven work. For example, some profiles mention high employee satisfaction scores.
* Client focus: The approach emphasises tailored strategies for each client, tracking measurable outcomes (traffic, conversions, ROI) rather than purely aesthetic work.
Location & Reach
* Headquarters: Paramus, New Jersey, USA.
* They claim to serve clients across the U.S. (and possibly globally) across many industries. They may have multiple offices or remote staff (some sources reference “across the globe” team) ([SmartSites][7])
* Given their scale and partner certifications, they serve both small/mid-size businesses and larger enterprises.
Pricing, Ideal Clients & What to Expect
* Pricing: Detailed public pricing is not broadly available (custom quotes are typical). Some agencies list starting budgets or hourly rates; for SmartSites one source says “$100-149/hr” and minimum project budgets of ~$10,000+.
* Ideal client: Businesses that are serious about growth, willing to invest in digital marketing, from SMBs up to enterprise level. Clients who are looking for measurable outcomes rather than just “getting a website”.
* What to expect:
* A consultation / discovery process to define goals, KPIs.
* Strategy development (site build + SEO + PPC + other channels)
* Execution: design/development, ad campaign setup & management, content/SEO work.
* Reporting and optimisation over time.
* Because they emphasise ROI and growth, you should expect some commitment of budget and time — if you’re looking for a “cheap quick fix”, this may not align fully.
Strengths & Limitations
Strengths:
* Proven track record of growth and recognized credentials.
* Broad service offering (so you can have many digital needs handled in one place).
* Partner certifications add credibility (Google, Meta etc.).
* Works across industries so they have likely dealt with many contexts.
Limitations / Things to check:
* As a larger agency, costs may be higher than smaller boutique firms – ensure pricing and scope align with your budget.
* Because of the broad service offering, check how specialised they are for your specific industry.
* Digital marketing results (SEO/PPC) always depend on many variables (industry competitiveness, budget, execution). Past results don’t guarantee future ones; make sure there are clear KPIs and transparency.
Key Facts Summary
| Item | Detail
| Founded | 2011 ([Entrepreneur]
| Headquarters | Paramus, New Jersey, USA
| Founders / Leadership | Alex Melen & Michael Melen
| Service Focus | Website design/development, SEO, PPC, digital marketing strategy
| Certifications / Partnerships | Google Premier Partner, Meta Business Partner, Microsoft Ad Partner, etc.
| Revenue / Size | ~(28.7M) in 2023 (one source), employees ~250-500; revenue claim ~$68.5M in 2024 in one dataset.
Why This Might Matter for YOU
If you (or your business) are considering working with a digital marketing agency, SmartSites is a strong candidate because:
* They have demonstrable scale and credentials (so you’re not dealing with a “fly-by-night” shop).
* They cover many of the core digital channels (site + SEO + ads) so you might minimise vendor-hopping.
* Their growth orientation might be a good match if your business is growth-focused.
However, you’ll want to:
* Clarify your goals and KPIs before signing (what does “success” look like for you?).
* Ask for case studies in your industry (e.g., if you’re in home services, or medical, or legal).
* Understand the budget and contract terms (e.g., how long is engagement, what deliverables, what metrics).
* Check how they guarantee transparency (monthly reporting, what metrics they track, how they optimise).
* Make sure they align with your timeline and budget (larger agencies sometimes have minimums or longer lead-times).
If you like, I can pull together a list of their major clients / case studies, or a comparative list of similar agencies (for benchmarking) so you can evaluate whether SmartSites is the best fit for you. Would you like me to do that?
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